With linear television and legacy media ad spending reaching $141B by 2021 and the continued growth of mobile commerce which is expected to reach $420B by 2021 it’s never been more important to connect audiences with brands.
WiO is the only mobile solution that lets audiences quickly interact across all linear television and legacy media including radio, magazine, print, billboards, in-store and in-theater advertising to receive the latest offers and information directly from their favorite national and local brands right on their mobile devices.
WiO's proprietary solution allows audiences to immediately interact with their favorite brands by texting SMS WiO “Keywords" to WiO's short code which is placed on the brands commercial.
Linear Television & Legacy Media Advertisers
WiO allows agencies and their clients to create immersive interactive experiences across all their media with one solution. No matter which linear television network, cable channel, local affiliate or legacy media property in your campaign, WiO is a simple solution to add engagement.
Linear Television & Legacy Media Partners
Adding WiO to your clients campaigns provides added value as well as added revenue. WiO deepens your client relationships by providing additional resources to engage your audience bringing them closer to your clients brands.
WiO’s Proprietary Platform
SMS is used by over 220 million U.S. mobile users making it one of the most widely used and leading mobile applications. By utilizing SMS Keywords, WiO quickly creates cross-media engagement campaigns while making it easier for consumers to receive offers directly on their device.
WiO uses keyword voice recognition and text to engage audiences. Users just speak or text the WiO keyword seen on any advertisement and they are quickly taken to a dynamic “action” page where they can interact multiple ways.
Keyword Pricing Model
WiO pricing model is based on an accountable Cost Per Engagement (CPE) basis. WiO’s CPE pricing is similar to search engine Cost Per Click (CPC) which ranges depending on the category brand.
No Technology Integration
WiO requires no technology integration. Set-Up is fast and simple. Advertisers buy keywords and provide offer information to complete the set-up, which can take minutes. Also, there is no need for audiences to connect to in-home or outdoor WiFi systems or devices. WiO works anywhere, at anytime.
Dynamic Mobile Pages
WiO delivers dynamic mobile pages with multiple actions so the user experience is quick and elegant. WiO’s unique and proprietary management system allows advertiser engagement campaigns to be set up in minutes.
Engagement & Post Action Data
WiO can measure the initial engagement and post engagement actions across ALL media including purchases, phone calls, app downloads, website visits, Geo locations, information downloads, coupon downloads, save to calendar events, save to contact database and double opt-ins. WiO data can be used for integration with programmatic and addressable advertising platforms.
Geo Targeted Offers
WiO can deliver national to hyper local offers from national or local advertising campaigns. When audiences engage with your ad using WiO, offers can be delivered based on their Geo location.
Highly Qualified Audience
WiO’s audience is highly qualified because they choose to engage. Users activate by speaking a keyword into the device. If it’s a brand keyword, it provides additional brand recognition.
Offers Are Saved & Shared
After audiences engage, the offer is saved in the “My WiO” area on the users device until its expired or deleted this way the user can refer back to the offer and information at anytime. Offers can also be shared via social networks, SMS and eMail.
Linear Television is expected to reach $72,000,000,000 by 2021.
Legacy Media is expected to reach $64,500,000,000 by 2021.
Digital Media is expected to reach $116,200,000,000 by 2021.
Mobile Commerce is expected to reach $420,000,000,000 by 2021.
WiO In The News
WiO has received incredible press attention in a number of the industry's leading trade publications.